The much-awaited Mahindra Thar ROXX is finally here, making waves in the Indian SUV market. Mahindra has launched the Thar ROXX, also known as the five-door Thar, with a starting price of ₹12.99 lakh for the petrol variant and ₹13.99 lakh for the diesel variant. Combining rugged off-road capabilities with modern luxury, the Thar ROXX brings a new era of adventure vehicles to the fore.
Power and Performance
Under the hood, the Thar ROXX offers two dynamic engine options. The petrol variant features a 2.0-litre, four-cylinder mStallion turbo-petrol engine that churns out an impressive 160bhp and 330Nm of torque. The diesel variant houses a robust 2.2-litre, four-cylinder mHawk diesel engine, generating 150bhp and 330Nm of torque. Whether you choose the six-speed manual or automatic gearbox, the Thar ROXX guarantees seamless driving across different terrains.
For those seeking a smooth and controlled driving experience, Mahindra introduces the new M_GLYDE platform, equipped with advanced WATT’s Link suspension, Frequency Dependent Damping (FDD) technology, and the first-in-category Hydraulic Rebound Stopper (HRS). This combination ensures superior dynamics and world-class NVH (Noise, Vibration, and Harshness) levels for a quieter, more refined ride.
Unmissable Design Features
The Thar ROXX doesn’t just perform; it stands out on the road with an unmistakable presence. Sporting an iconic design with a bold front grille, Bi-LED projector headlamps, and C-shaped DRLs, the Thar ROXX is built to turn heads. Its rugged exterior is complemented by dual-tone alloy wheels and a side-hinged rear tailgate with a tailgate-mounted spare wheel, emphasizing its off-road heritage.
Inside, the Thar ROXX takes luxury to new heights. The cabin exudes elegance with leatherette trims, soft-touch materials, and an ivory ambiance that enhances the sense of space. The expansive Panoramic Skyroof™ amplifies the feeling of openness, allowing you to enjoy your surroundings like never before.
Advanced Technology and Connectivity
Mahindra has equipped the Thar ROXX with cutting-edge technology to ensure an unmatched in-cabin experience. The SUV features a 10.25-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto. Additionally, the twin HD screens, including a 26.03 cm digital instrument cluster and infotainment system, keep you connected and informed at all times.
For audiophiles, the Thar ROXX boasts a Harman Kardon 9-speaker system with QuantumLogic surround sound, delivering a premium listening experience during every adventure. With wireless charging, USB-C ports, and Adrenox connectivity that includes Alexa integration and over 80 features, the Thar ROXX brings convenience and entertainment into one package.
Off-Road Excellence
While the Thar ROXX excels in luxury, its off-road prowess remains unparalleled. Built for extreme conditions, it’s equipped with Mahindra’s 4Xplor System, which includes Electronic Locking Differentials and India’s first Crawl Smart Assist. This technology allows for effortless low-speed control and tight maneuverability in tough terrains.
Designed to tackle any adventure, the Thar ROXX offers best-in-class approach, departure, and ramp-over angles, along with a 650 mm water-wading depth. With Terrain Modes like Snow, Sand, and Mud, this SUV is ready to conquer diverse landscapes.
Safety First
Safety is a priority with the Thar ROXX. It comes with 35+ standard safety features, including 6 airbags, a comprehensive ESP package, and Level 2 ADAS with 10 features such as Automatic Emergency Braking (AEB) and a 360-degree surround view system with blind view monitoring. Mahindra’s commitment to safety is evident in the design of the Thar ROXX, ensuring it meets the highest B-NCAP safety rating.
Luxurious Space and Practicality
Designed for comfort and practicality, the Thar ROXX offers the largest boot space in its segment, providing 644 litres of storage capacity. Ventilated front seats, a flat floor design in the second row, and ergonomic seating ensure maximum comfort for all passengers. Ambient lighting and practical storage solutions add to the vehicle’s overall luxury and convenience.
Conclusion: A New Era of SUVs
With the Thar ROXX, Mahindra has redefined the SUV landscape. Offering a unique blend of luxury, power, and off-road capability, this SUV is perfect for both urban explorers and off-road enthusiasts alike. Whether you’re navigating city streets or conquering the wild, the Thar ROXX promises a driving experience like no other.
Bookings for the Thar ROXX open on October 3, 2024, and test drives begin from September 14, 2024. With its luxurious features, powerful performance, and advanced safety technology, the Thar ROXX is poised to set new benchmarks in the Indian SUV market.
Variants and Pricing
| Variant | Engine | Transmission | Drive | Ex-Showroom Price (INR) |
|---|---|---|---|---|
| Thar ROXX MX1 RWD | 1997 cc, Petrol | Manual | RWD | ₹ 12.99 Lakh |
| Thar ROXX MX1 RWD | 2184 cc, Diesel | Manual | RWD | ₹ 13.99 Lakh |
| Thar ROXX MX3 RWD AT | 1997 cc, Petrol | Automatic | RWD | ₹ 14.99 Lakh |
| Thar ROXX MX3 RWD | 2184 cc, Diesel | Manual | RWD | ₹ 15.99 Lakh |
| Thar ROXX AX3L RWD | 2184 cc, Diesel | Manual | RWD | ₹ 16.99 Lakh |
| Thar ROXX MX5 RWD | 2184 cc, Diesel | Manual | RWD | ₹ 16.99 Lakh |
| Thar ROXX MX3 RWD AT | 2184 cc, Diesel | Automatic | RWD | ₹ 17.49 Lakh |
| Thar ROXX MX5 RWD AT | 1997 cc, Petrol | Automatic | RWD | ₹ 17.99 Lakh |
| Thar ROXX MX5 RWD AT | 2184 cc, Diesel | Automatic | RWD | ₹ 18.49 Lakh |
| Thar ROXX AX5L RWD AT | 2184 cc, Diesel | Automatic | RWD | ₹ 18.99 Lakh |
| Thar ROXX AX7L RWD | 2184 cc, Diesel | Manual | RWD | ₹ 18.99 Lakh |
| Thar ROXX AX7L RWD AT | 1997 cc, Petrol | Automatic | RWD | ₹ 19.99 Lakh |
| Thar ROXX AX7L RWD AT | 2184 cc, Diesel | Automatic | RWD | ₹ 20.49 Lakh |
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